An everyday, paperless, all-electronic mortgage remains
little more than a mortgage originator's dream, but using
information technology to spread the word about mortgages and
to originate loans is going gangbusters.
Some 83 percent of consumers said they would complete a
mortgage application online and 76 percent use the Internet to
check rates and research mortgages. Among lenders and brokers,
72 percent of them take online applications, 56 percent say
the Internet is a useful marketing tool for existing customers
and 42 percent say the Net is a significant source of new
business.
The young marriage between the mortgage industry and the
Internet isn't without its problems, but it's a sound union
that isn't likely to dissolve, according to the fifth annual
"Myers Internet/Mortgage Banking Internet Mortgage
Industry Survey" an online Zoomerang.com-assisted survey of 616 mortgage
companies and 507 consumers.
The survey found 75 percent of consumers willing to
complete the entire mortgage process online once digital
signatures become available, but for now, they'll have to
settle on comparing mortgage rates and completing loan
applications.
Only 1 percent of loan originators have implemented
electronic signatures, according to
MORTECH 2001 a survey of 360 lenders conducted
between November 2001 and February 2002 by Silver Spring,
MD-based MORTECH, LLC, a mortgage banking industry consulting
firm.
"The industry is at the middle point of building its
electronic infrastructure. The inter-company connections are
more complete than the consumer-to-company links," says Jeff
Lebowitz, president of MORTECH, LLC.
Warren H. Myer, CEO of Myers Internet Services says the
mortgage business has embraced the Internet for its efficiency
which allows lenders and brokers to originate more loans in
less time. Consumers are after pertinent information -- 50
percent of consumers use the Net to research mortgage
information, 26 percent to check rates only and 24 percent to
actually obtain a mortgage.
Online mortgage consumers are also bargain hunters -- 76
percent said the most important factor for choosing a mortgage
company is rates, presumable low rates; 69 percent
prefer Web sites that let you compare rates; 68 percent expect
to get a better rate if they shop online; and 54 percent would
select a mortgage company 2000 miles away if its rates were
0.125 percent better than local rates.
"Consumers love the convenience of using the Internet along
with the ease of access to educational tools and content,"
said Myer.
For consumers, "The most important features of a mortgage
Web site are accurate, up-to-date rates; informative content;
privacy policy; and loan status information. Consistent with
previous years' surveys, consumers wanted low rates and fast,
responsive service and were not concerned about brand," he
added.
On the mortgage industry side, 71 percent of mortgage
companies stated that the Internet consumer is more
price-sensitive than any other type of consumer and Internet
leads are generally worse in quality than leads obtained
through traditional media.
Nevertheless, 88 percent of lenders indicated they plan on
continuing their Internet presence. One major feature in
e-Mortgage Axis is XML Smart Documents, a product of the
Mortgage Industry Standards Maintenance Organization
(MISMO),the mortgage industry's electronic commerce standards
developer established in 1999 by the Mortgage Bankers
Association of America.
