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Tough
Market -
Huge Success
How Did This New Realtor Achieve
$3.5 Million In His First Year Of Business?
Myers Real Estate
Websites
Call
today 1-800-693-7730 and ask for a Free
Trial!
www.myers.com
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My
name is Michael Clarkson, and in January 2006, when I entered the
real estate profession, the business climate was very hostile. Ongoing
interest rate hikes, $3.50 a gallon gas prices, and a nation-leading
foreclosure rate in my local Denver real estate market, forced me
to quickly identify opportunities, rather than limitations.
After making an educated and deliberate choice about where to work,
I believe I picked the best in RE/MAX Alliance, and in Dave Heaton,
my Managing Broker.
I
deploy the best-in-class resources to support my business to leverage
my time and efforts. My Myers website is an extremely cost-effective
way to garner relocations from outside of Denver, which are my primary
source of business. My website is my "virtual open door"
for the world to see what I offer.
Although my brokerage and RE/MAX both have outstanding websites,
my Myers site gives me the opportunity to brand myself independently.
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I market my website's moniker "MileHighHomeHunter," which
I think has a nice ring to it. Some of the many means of getting
my name into the marketplace are:
Google Ads
Mailers
eNewsletters
Reciprocal links
Real Estate blogging
Hot On! Homes Content
Links to Lenders
Links to Local Content
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I also register and forward other catchy names that I believe the
average consumer would use to get to my website. My website, www.MileHighHomeHunter.com,
consistently performs well in Alexa.com rankings. It also competes
well with the statewide RE/MAX and Coldwell Banker sites, and has
traffic rankings significantly higher than several of the corporate
competitor sites.
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With
these three market-leading outlets generating leads for me, the
result is an ongoing average of three new, substantial leads
per week. My Myers website is a tremendous influence in allowing
me to be more effective with my time, my money, and most importantly,
my clients.
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One hundred percent of my clients use my website at some point
during their transaction, but I continue to give them personal,
attention and interaction, unless circumstances dictate otherwise.I
use my website primarily to generate and incubate leads until they
are ready to get engaged.
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One
of the biggest features of my website is content from a company
called Hot On! Homes. This market-specific TV program delivers
literally millions of dollars of "travelogue" content
to my Myers website.
Eighty percent of my business is derived from my website.
My favorite example is a couple with whom I recently worked. After
utilizing my site content to narrow their search, the wife made
only two trips into town to make a purchase decision. The husband
saw the home in person about two hours before closing. They love
the home and loved the service I provided. I have already received
two referrals from them.
My biggest challenge with my website is that it's too tempting to
rely on it as a lead-generation tool. It takes discipline to make
it one part of a successful lead-generation strategy. One can never
use the Internet to replace face-to-face interaction. It is, however,
non-threatening and ideally suited for prospects in the first stages
of buying their home. The Internet can help develop a relationship
of "virtual trust" with you until they are ready to move
to the next step.
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I
also use my website to send automated, updated listings that match
my clients' criteria. However,
when a client is "active", I make personal interaction
a priority.
I expect to have completed thirteen transactions and about $3.5
million in my first year. I am pretty pleased with that, as
it is in-line with my business plan. I have forty-eight prospects
for "Year Two," and a sales pipeline of $13.1 million.
I feel well positioned as I continue my real estate journey.
My
strategy for continued success over the next twelve months also
includes developing a "strategy for failure," and then
making sure I avoid doing anything on that list! As for being successful,
my office is a tremendous repository of knowledge. I am always picking
the brains of successful people: my managing broker, senior brokers,
and new brokers. I glean as much as I can from them, and take Myers
training and other courses to increase my knowledge and professionalism.
When my clients need my help, I strive to deliver my very best.
Visit
Michael Clarkson of RE/MAX Alliance at www.MileHighHomeHunter.com
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