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How Did He Do It?

Real estate is a new venture for Joseph "JP" Piccinini. In his first six months he closed over $3 million in purchase transactions, wrote over $4 million in purchase contracts, and listed 15 properties with a total value of $5 million. How did he do it?

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"I attribute my success first and foremost to the Internet and my Myers web site," states JP Piccinini of Lexington, South Carolina. "Now that I've been in business for seven months, my web site is currently averaging 80 visits and 4,000 hits per day.

"Fifty percent of my business comes directly from my web site. Another twenty-five percent comes from other Internet activities. I receive another twenty-five percent from my sphere of influence and from referrals. I'm on track to well exceed my goal of CLOSING $6 million dollars in real estate transactions in my first year. This is in a market where the average home price is $160,000.
"Thinking back, I'm not sure exactly what it was that triggered my bitterness about the corporate way of life, and the future of manufacturing in general. But last November I decided to venture into real estate. I hung up my corporate hat much sooner than most people, but I saw the writing on the wall. Manufacturing was not the future I wanted for my family and myself.

"Making a change like this was a little scary. But I had several reasons for choosing real estate. People had been telling me all along that I should have been in sales - my extroverted personality and my business sense always seemed to take precedence over my engineering background.
"I started out with a poor initial sphere of influence," continues JP, "but I realized that Internet advertising would help my business grow. The search engine optimization and web design that MYERS provides continues to increase traffic to my web site every month.
"I attribute my success first and foremost to the Internet and my Myers web site"
Also, I wanted to own a business and take it to the top. Most importantly, I wanted a sense of achievement, of gratitude, and this is something that real estate has definitely been able to provide. My favorite quote is "It was time I started helping real people, not shareholders.
Without my web site, getting started in a new business would have been like trying to climb the corporate ladder all over again.

"The stigma of being a new agent was a challenge, but the training and preparation I received from my company has helped me get through it smoothly. I have to give much credit to my firm, Russell and Jeffcoat - and also to my broker, Kay Johnston. Being paired up with the largest real estate agency in Columbia, SC has been a tremendous aid. And having a professional web site adds to my credibility.

"I came into the business at a time when the Internet is transforming real estate. People are moving around the country more, and more than ever, a strong presence on the net is needed to attract clients.

"Having a diverse background is also helpful to understanding clients. I was born and raised in Naples, Italy and have been on my own in this country since my late teens. After college, my work as a project engineer and project manager for Fortune 500 companies allowed me to learn about large corporate culture and about living abroad.

"I gave myself a timeframe of six months to be successful in real estate. After two months I knew this was for me

"I've learned to advertise online in several ways, including using the great traffic generating tools on my web site. Exchanging links with other companies I've met in the Myers Community has been helpful as well. Overcoming Internet marketing challenges and improving my techniques in this area is an ongoing learning process.

"My web site is also useful in servicing existing clients - I take them to my listing features, my mortgage calculators, to the school information and also the general community links.

I have already branched out into hiring two Realtors to work as my assistants. My strategy for success for the next twelve months is to expand my business of JP & Associates. The Internet and my Myers web site have supported the successful launch of my new career - and have given me the confidence to know I can achieve my vision to help real people.

Visit JP Piccinini at Jphomesforsale.com