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"As
a Mortgage Planner, I strive to understand a client's needs
so as to locate the best program to serve those needs. For
example, an investor is looking at maximizing portfolio
performance, whereas first-time buyers may be unsure
of what they're doing, and unaware of what's available to
them. Someone looking to retire will possibly want
to downsize, or produce passive income, and a client who wants
to build a home will be searching for land, for a builder,
and for the right type of financing. I take the time to analyze
the circumstances in order to optimize the steps necessary
for a successful outcome. When I deliver, my clients recognize
the value they've received and respond by bringing more business
my way. My Myers website assures that I maintain a good,
consistent book of business, and makes it possible for
me to produce consistent income no matter what the market
is doing.
"Because
of Myers, I am able to successfully and efficiently manage
several components of the industry on a nationwide basis,
and to level out the valleys of the market.
"All my business strategies are incorporated into
my Myers website. It's my primary meeting ground for all
potential clients. My Myers website is my education tool for
all my consumers. It's also where I market and brand myself
rather than the company that I work for or any of my own companies.
I bring everything together in this single professional hub,
and people who visit it recognize me as a 'mortgage and real
estate expert'. My presence on the Myers BizBoard is bringing
me additional business too. Because of my national footprint
as a mortgage banker, I can help other brokers in the Myers
community who post their loan scenarios on the BizBoard. I'm
currently assisting others in the Myers community with transactions
that add up to a couple million dollars.
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"In addition to being a loan officer, I also provide
nationwide construction lender services. Another innovation
I offer to realtor partners is a proprietary client retention
and 'sales-maximizing' tracking software. It enables them
and their prospects to conduct nationwide MLS searches for
land or their next home. I am also involved in delivering
real estate and builder services to my clients via other companies
that I either own myself or have a partnership interest in.
This way, I am able to wear more hats, deliver more services
at better pricing, and work with a larger population of clients.
I am now in the third year of offering all these services
nationwide. My annual book of business consists of
60 percent mortgage lending, 20 percent real estate, and 20
percent homebuilding services, resulting in between $20 to
$24 million in transactions. The Internet - and
my Myers website - are integral to my business model.
"This is the only medium through which I can successfully offer
all of these services. It is very easy for me to communicate
with prospects and clients via electronic media.
"Contrary
to many preconceived notions around the lack of trust, I've
found it to be a fluid and effective meeting ground. And
it's easy to transition into a relationship when a prospect
has already gotten acquainted with you on your website.
"The best feature about my Myers website is the ability
I have to incorporate 'windows' into the five companies I
own or am a partner in. I've created a page for each business
that I can just turn on and plug in. I'm still in the
infancy stage of marketing my website. Developing this aspect
through Myers training is critical to supporting my goal of
strengthening my national presence in the upcoming year."
Visit
Jon Germain at
http://www.jongermain.net
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