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How
I Became The Number One Realtor
In My State
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In
this first time disclosure to Myers readers, Dan Sperduto
of ERA REALTY PROs in Connecticut and Rhode Island reveals
the tools and strategies that led to his recognition as
the Number One Realtor in Connecticut as well as the Number
Three Realtor in the entire country.
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My
name is Dan Sperduto and I'm the broker/owner of ERA REALTY
PROs, a highly successful agency with a staff of thirty-eight
agents and support people located in two offices. I have
been recognized for being #1 in CT and #3 in the USA
as an ERA Overall Selling Broker. On a company level,
my firm has received awards for being in the Top 200 of
all ERA offices nationwide. This is a definite advantage
to agents who choose to join our firm because they can receive
personal coaching and training by someone with the experience
and track record to give them a much needed competitive
advantage. We have a strong commitment to provide our agents
with the best training and systems available.
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I have a lot of friends in the business but I don't want
to completely train my competition! What I can say
is the ERA systems with its guaranteed sales program, combined
with extensive cross marketing of our websites, have been
part of the foundation for my success. I've developed an
effective referral network that drives targeted buyers to
my site. It involves tying in components from my personal
and company websites, an IDX solution and a $50,000 sweepstakes,
to name just a few. This strategy results in receiving
an average of seventy to eighty thousand hits per month
on my Myers website alone! I use interesting and relevant
content to keep them coming back to my sites, which is vital.
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A
critical component for achieving success is having the systems
and tools absolutely necessary in today's changing market.
Unfortunately, I believe many agents have an ineffective
web presence. Anyone
serious about their career will benefit by incorporating
the tools offered by a Myers website, I certainly did.
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Over
60 percent of my business comes from the Internet. A
couple residing in Italy had contacted me as a direct result
of my Myers website! They were thrilled to find the site
so informative, and told me they found it much more helpful
than the competitor sites they
had visited.
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My
website provides an immediate competitive advantage.
Recently, I accepted a listing that had previously been
on the market with a competitor for six months without a
single showing. I sold that home in under 4 weeks using
our systems and tools, which includes our Myers website.
What
truly amazed me was learning the successful buyer had been
looking for a home in this particular town for months and
they had no idea it was listed with the prior real estate
firm! This clearly demonstrates the power of effective
Internet marketing. My Myers website is one of the
cornerstones in that effort. I guess you could say that
I've got a different view of the real estate business in
that I do not consider myself a salesperson. I'm actually
an experienced and skilled marketing professional. That
means I've learned how to expose a property to as many
prospective buyers as possible. By using my Myers website,
I successfully draw a high number of prospective buyers
to my listings. I then focus on providing the best real
estate experience my clients and customers have ever had.
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Another popular feature on my Myers website is a
link for my present and past clients where they can obtain
coupons for discounts to numerous national and local services.
Clients are given an access code to be able to print the
coupons. It's one of the fun ways that I keep them coming
back.
The Internet continues to be a focal point of my future
marketing strategy and without a question Myers will be
a growing component of that strategy. Their customer service
is top notch and they definitely have their fingers on the
pulse of the Internet marketing necessary to increase my
bottom line!
Visit
Dan Sperduto at
http://www.realtypros.com/
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